This month, we’re saying “hejdå!” (that’s Swedish for “goodbye”) to the old Cint brand and embracing a fresh new look.
Here’s a sneak peek into how the new brand was conceptualized* and what you can expect to be launching live on your screens from the week commencing Monday, October 28th and beyond.
*We have gracefully removed any mention of the blood, sweat, and tears that were shed in the making of this project.
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The first step was for the Brand and Marketing team to dig deep into the Cint identity through a workshop exercise defining who we are, what we do, what we sell and how we do it, as well as reviewing the brand and product architecture.
This process took us through a journey of curiosity and wonderment. The result was a fresh, bright, and future-forward concept that materialized on our vision boards and set our creative cogs in motion.
Who we are
Working out a mental model helped us clearly define our position in the market: we connect companies to the right people to answer surveys and connect people to paid surveys.
And our purpose? Feeding the world’s curiosity.
Language
Our new brand language uses words and phrases that are fun, open, and inspire exploration, led by the following themes that are core to the brand:
- Forward-looking perspective: by discussing trends, emerging technologies, and future possibilities.
- Innovation and new approaches: by using phrases like “Join us on a journey of discovery” or “Unlock new insights”, we evoke a motivational and growth mindset.
Visuals
One of the main challenges with visual communication was asking ourselves how we could succinctly depict our access to the world’s largest pool of respondents.
After much desk research and many workshops, our answer was clear: aerial photography. Having a birds eye view for images and zooming out of the ‘bigger picture’, we were able to successfully relate this message to our audience – we have scale. It also provides a unique angle to see things differently from our ‘everyday lens’, capturing the essence of curiosity.
All is not lost with the unique, individual touch though – it was also important for us to tell the human story of curiosity and connection. This is achieved through our hero images, which offer up a visual of the human element and global, niche audiences we offer access to.
Our new brand in action
So where can you catch a glimpse of the new brand in its full glory? A large piece of the puzzle we had to build was the new Cint.com website – the digital ‘face’ of our company and often, the first impression we put out to the world. No pressure.
The new US English site will officially launch the week commencing Monday, October 28th, with other regional websites to follow after.
Frequent event-goers might also spot our new booth designs at upcoming events around the world. Our booths have been transformed using aerial photography and answers to your pressing questions, such as “The global destination wedding market grew from $21.31 billion in 2022 to $28.31 billion in 2023. How much are couples budgeting for in 2024?” – with the insights presented on our ‘Curiosity Moments’ bar graphs.
Swag is another big word thrown around a lot at Cint. Employees, event attendees, and clients alike can expect fresh designs on useful everyday items (Keep-cups and cozy socks anyone?) that you’ll actually want to wear or own with a sustainability focus.
Finally, our social media facade and other content touch points have also gone through a revamp with a fresh color palette, vibrant gradient tones, and typography that’s bold and clear.
We can’t wait to introduce you to a new, future-forward Cint that aligns with a re-energized vision and all of our product offerings in store for 2025.
We hope you enjoy it as much as we do!
