BlogInsights

CintSnap uncovers US and UK consumer Halloween 2024 spending habits and traditions

We take a look at the difference in spooky, seasonal spending habits and traditions in the US and the UK.

The festive shift: How Diwali is driving India’s digital transformation across four key sectors

From ordering food online to the rise in quick commerce, our comprehensive Diwali survey reveals how technology is reshaping the way people prepare for and celebrate Diwali.

CintSnap takes a deep dive into the 2024 Formula One World Championship frenzy.

It might be the world’s premiere motorsport, but has F1 truly caught the attention of audiences in the US, UK and Australia?

Did you have a Brat summer?

Charli XCX might have dominated airwaves this summer, but how did the Brat campaign impact consumer habits?

Notting Hill Carnival 2024: CintSnap reveals UK sentiments around main attractions, sustainability, and diversity initiatives

Using CintSnap, we surveyed 300 UK respondents on how they plan to engage with the iconic celebration and what aspects of the event excite them the most.

Paralympics 2024: CintSnap reveals UK consumer insights on viewing habits, the most popular sporting events, and brand sponsorship

Using CintSnap we surveyed 300 people in the UK on how they plan to engage with the Games, most watched sports, and how brand sponsorship is perceived.

Back-to-school Survey: How Americans are preparing for the new school year ahead

Using CintSnap, we surveyed 300 Americans to reveal some trends and preferences on how they gear up for the academic year ahead.

The Booker Effect: Do literary prizes influence reading — and spending — habits?

Using CintSnap, we conducted a poll with approximately 300 people from the UK to explore what they read, how they read, and what persuades them to take a punt on a new title.

2024 Paris Summer Games

With the 2024 Paris Summer Games underway, Cint surveyed 400 French people to gauge sentiments around the world’s largest sporting event.

The TikTok effect: How the video-sharing platform is shaping voter behavior

As the UK headed to the polls on July 4th, Cint conducted a study to reveal TikTok's influence of voters.

How researchers at Employment Hero explored the potential power of automated payroll procedures

HR, payroll and recruitment solution specialists Employment Hero conducted a survey with Cint to delve deep into how AI assistance could be a boon for payroll professionals across Australasia.

How pumped are people for Amazon Prime Day? CintSnap finds out.

As one of retail’s biggest events rolls around, we gather insights into consumer spending habits in the US, UK and Australia.

The Market Research Industry Isn’t Focusing Enough on Data Ethics; How to Solve It

Lindsay Fordham, SVP Product at Cint shares her thoughts on ethics in our industry

CintSnap reveals top reasons people in the UK flock to music festivals

With Glastonbury around the corner and a summer of festivals in full swing, we delve into everything from sustainability to the allure of secret sets.

CintSnap explores what consumers think about Father’s Day

As Father’s Day looms, Cint gets to grips with how people in the US and UK plan to celebrate – and how much they’re prepared to spend.

With Euro 2024 round the corner, we use CintSnap to assess just how football crazy the UK is

Our most recent CintSnap explores how much of the tournament people plan on watching and who they’ll be doing it with.

Exploring insights on consumer sentiments around sustainability

We look at two recent reports published in partnership with Cint, that focus on global consumer sentiments around sustainability.

How to successfully navigate niche audiences: A teaser to our Whitepaper

In the world of market research, finding and engaging with niche audiences can feel like navigating uncharted territories. Gaining insights demands innovative strategies and streamlined processes.

CintSnap unveils the divide: Tipping culture in the US vs UK

When it comes to social customs and norms, few practices are as divisive as tipping expectations. We use CintSnap to survey consumer behaviour around tipping in the US and UK.

Going behind the scenes of CintSnaps: Best practices and fielding questions

Today we give you a look at how we take the pulse of the public, so you don't have to...

“And the winner is..” CintSnap insights into the 2024 Oscars

With the prestigious Academy Awards marking its 96th year, we set out to discover if the glitz and glam of ceremony still holds weight in determining viewing habits of filmgoers, as well as why people tune in, how predictions played out and who they thought should have won the coveted golden globes.

Insights into International Women’s Day 2024

International Women’s Day is an opportunity to celebrate wins, raise awareness and get conversations going. We’ve dived into the narrative at Cint by uncovering the insights around International Women’s Day.

Independent study names Cint #1 supplier of accurate survey responses

We’re proud to share that Cint, a global leader in market research, emerged as the leader in sample quality for online polls in a third-party study. Sapio Research, a UK market research agency, conducted the study to understand if online surveys are accurate. Sapio surveyed 2,036 UK consumers – representative by age and gender of the UK population.

Taking a (cupid’s) shot at consumer spending habits on Valentine’s Day 2024

For Valentine's Day 2024, the National Retail Federation predicts that consumers will spend $25.8 billion. We used CintSnap to find out how people in the US and the UK approach this romantic season, by surveying 300 respondents.

Game, set, match: Insights into The Happy Slam

The Australian Open is the first of the four Grand Slam tennis tournaments to occur. We uncovered spectator experience through preferences and behaviors of our 280 respondents across Australia.

Feeling blue? CintSnap investigates the “most depressing day of the year”

With the festive season well behind us, and gloomy skies looming above, January for a myriad of reasons, isn’t the most exhilarating of months. This sentiment is so nationally widespread that in 2005, a UK-based travel agency coined the term ‘Blue Monday’ to mark the most depressing day of the year.

Ready for 2024? We look at your New Year resolutions

Saving money, eating less meat and going sober...Patricia Petrat takes a deep dive into how people across the world are ringing in the year ahead.

2023 in Review: Your favourite CintSnaps, ranked

Since there’s nothing we love more than a data driven trip down memory lane, we’ve rounded up the top 10 #CintSnaps which got the highest engagement from you this year.

Behind the Numbers with eMarketer’s Marcus Johnson and Cint’s Stephanie Gall

How in-flight brand lift measurement helps brands do more with less

Retailers have a key role to play when it comes to removing barriers to sustainability

Will sustainability take a back seat as the cost of living crisis bites? Cint powers the Catalyst program, which has found that retailers have a key role to play when it comes to the discovery of sustainable goods.

Cint and Zappi win I-COM Award for their cookie-less digital advertising measurement solution

We are thrilled to announce that we have won, along with our partners at Zappi, the 2021 I-COM Data Creativity Awards in the Programmatic Category for our nomination called “Connect by Cint powers Zappi Ad Pulse”.

Cint and StatSocial connect data for highly targeted market research audiences

Our new partnership with StatSocial means that insights professionals can tap into the power of both our platforms to target niche market research audiences, quickly and at scale.

Cint releases paper on how connected data can boost consumer understanding

How can you gain holistic consumer understanding in today’s ecosystem? Connected data! With data coming in from so many directions, this concept can be a steep proposition for some.

How Cint became the market research data collection “backbone” for Amplified Intelligence

We sat down with the Amplified Intellegence's CEO and Founder, Karen Nelson-Field, Ph.D. to chat with her about how they are working with Cint to help drive innovation and quality, while also meeting demands for efficiency and speed.

Cint’s platform helps Villa Maria Winery find the perfect name for its new organic wines

The organic wine market is on the rise around the world, gaining market share and growing by 257% over the last ten years.

Cint helps GfK achieve business process efficiencies across its sample supply chain ecosystem.

With Cint, GfK optimised its operations and datacollection supply chain to facilitate faster delivery of insights and analytics to customers.

Generating efficiencies across the sample supply chain with Cint’s SaaS platform and Insight Exchange

The move toward a programmatic approach to sampling can feel overwhelming. But it is possible to optimise data collection supply and operations in order to facilitate faster delivery of insights and analytics, while reducing costs at the same time.

OECD taps into the Cint platform for critical data on career guidance

If you want all the latest data and content about a huge number of topics and themes from around the world, then the online OECD iLibrary of the Organisation for Economic Cooperation and Development (OECD) is the place to look.

Six years later: Cint’s five future-proof panel investments for representativity, diversity and engagement

Exactly six years ago, JD Deitch – now our COO at Cint – wrote an article for Greenbook called The Future of Panels: Five Investments Needed to Improve Participation and Reduce Bias.

Why double opt-in panels don’t equal quality data

For some reason, the insights industry continues to believe that double opt-in market research panels will deliver the quantity, quality, and representative data needed for decision making.

Busting myths surrounding programmatic sample and data quality

Programmatic sampling is the automated buying and selling of sample, where sample buyers and sellers meet in a marketplace environment to conduct transactions. In programmatic sampling, APIs are used to connect and match a seller's panel and respondent profiling data against the buyer's survey needs.

Cint quickly uncovers insights for Naked Wines, making the case for an important business venture

Our newest case study covering a national eCommerce advertising program shows the power of consumer insights in action.

Cint enables access to never-before-reached audiences in the Australian Capital Territory.

Delivering complex sample in the critical Australian Capital Territory (ACT) for Pollinate.

Finding hard-to-reach audiences with Cint’s digital insights platform and expertise

Accessing niche audiences for market research projects can result in several challenges, especially when tight timelines and restricted DMAs are involved.

Cint’s Buyer API enables Momentive (SurveyMonkey) to scale its offering and reach exponential global audiences.

By leveraging Cint’s Buyer API, Momentive (SurveyMonkey) can now offer direct access to global audiences in one fluid and programmatic end to end user experience.

Bizrate Rewards automates manual research tasks using Cint’s platform

How can an established consumer research company find more time to focus on strategy and customer communication?

Cubery taps into Cint technology to find impact of Yorkshire Tea’s social video

Measuring consumer reactions to ad campaigns is important at all times and when Yorkshire Tea set out to communicate its achievement of going 100% carbon neutral, it was keen not to be accused of greenwashing.

Connected data, consumer understanding, and the need for scale, consent and automation

We live in a connected world. As more people turn online for their daily activities, the trajectory of available digital behavioural data steepens.

Cint powers Frost and Sullivan market research report on Asia-Pacific consumer behaviour

Frost and Sullivan, a leading market research and growth consulting firm, has recently released its new report “Thriving in a New Norm in Asia-Pacific: Insights and Opportunities.”

Impact of APAC on market research digital transformation

Like the rest of the globe, the APAC region is ripe for change and is driving market research in new directions.

Connected data, digital transformation trends and the market research technology to bring it all together

Earlier this month, our EVP of Enterprise Solutions participated in an insightful panel discussion during the Datamatics online session, “Connected Data for Insights with Impact.”

Digital ad measurement that works, even as Google eliminates third-party cookies

Many digital marketers are scrambling to find a way to operate in what will soon become a cookie-less future.

Market research automation rises in importance: we write for The Research Society

The market research industry is leaning on the increased use of automation to meet specific demands for value, quality and speed.

EPIC Conjoint uses Cint’s Buyer API for new confectionary brand research

Cint partner EPIC Conjoint recently published a new case study on its work for a global confectionery manufacturer to find out just how consumers were feeling about the company’s health snack bar.

SurveyMonkey hits it out of the park with Cint’s Buyer API

With 17 million active users on its platform, SurveyMonkey needed to deliver a seamless, automated user experience for the 335,000 organisations that use its products, solutions and integrations.

EPIC Conjoint uses Cint’s Buyer API for speed, efficiency and growth

Conjoint analysis helps market researchers more deeply understand their customers by gauging how they value specific attributes of a product or service.

Cint’s APIs equal speed and efficiency

Speed, quality and incredible value are just some of the benefits you can experience by tapping into Cint’s next generation domain expertise in building hundreds of market research sample automation integrations.

Just Eat shows that creative remains king with effective yet irreverent Snoop Dogg spot

Despite the fact that Just Eat’s jingle is already thoroughly embedded in the British public’s consciousness, the food delivery brand didn’t rest on its laurels with its latest ad, in which rapper Snoop Dogg serves up a subversive remix.

Cint provides global reach for international Advertising Trust Index Report

Syno International and the World Association of News Publishers (WAN-IFRA) recently published a new wave of their Advertising Trust Index Report, powered by Cint.

Collaboration with Tap Research Delivers Massive Global Growth

When industry-leading mobile data collection and monetization technology company, Tap Research, sought to “tap” into a mobile worldwide audience there were some distinct challenges to overcome.

Cint powers new survey covering U.K. brand positivity during COVID-19

Brands have an important role to play during COVID-19. Not only are they under scrutiny by their audiences, but they can help to guide outcomes as we emerge from crisis.

Creating value for customers through cross-departmental innovation and collaboration

In market research, we can never have access to too much data. That’s why our newly formed operational team came together with the Cint business intelligence team to revamp access to important system data for reporting.

New article in Quirk’s: Smart automation implementation

Our EVP of Enterprise Solutions, Greg Dunbar, writes for Quirk’s about ways that market research can start to meet marketplace demands by implementing automated processes.

How Guinness mastered tone of voice with “We’ll March Again” spot during the pandemic

With the COVID-19 outbreak continuing to cause chaos around the world, it’s perhaps no surprise to learn that many marketers are playing safe when it comes to their communications.

Budweiser hits the sweet spot with its #OneTeam ad

Marketers and brands have had to do an about-face on messaging, communications and advertising as the impact of COVID-19 stretches around the globe.

What does Marmite Peanut Butter tell us about the importance of gauging consumer reaction?

Marmite’s unveiling of Marmite Peanut Butter was sure to make a stir. This is a brand which recognises the importance of audience insights, so its latest move was clearly not just a wild stab in the dark.

CINT and McCrindle partner on new Australian COVID-19 report

Australia been dealt some tough blows lately, with the global COVID-19 pandemic coming right on the heels of the nation’s devastating brush fires. McCrindle, an Australian market research and communications company, teamed up with Cint to find out just how Australians were feeling and behaving in light of the latest crisis.

Mouldy Burgers, Brand Impressions and Measuring Marketing Effectiveness

Cubery recently posted an analysis of a somewhat controversial ad by fast-food giant, Burger King. In the :45 spot, the decline of Whopper over the course of 34 days was shown in time-lapse video.

Insights Association addresses market research continuity during COVID-19

Never before has the catchphrase “Keep Calm & Carry On” held more meaning. The Insights Association’s most recent article by the organisation’s CEO, Melanie Courtright, provides guidance for the market research industry, encouraging us to find a way forward in a time of disruption and change.

Can technology really tell you who sees your online ads?