Ensuring high quality sample: Introducing Cint Trust Score
John Brackett, Director of Product, introduces our latest AI-powered innovation designed to elevate data quality
John Brackett, Director of Product, introduces our latest AI-powered innovation designed to elevate data quality
When conducting market research, finding participants for a survey is crucial to gather valuable insights. Survey respondents provide the data necessary to understand target audiences and build action plans for reaching them. Their input enables data-driven decision-making, improves product or service offerings, and helps tailor marketing strategies to meet customer needs effectively.
Surveys are an effective way to gather valuable data and insights from a group of people. However, some survey questions may touch on sensitive topics, and require additional care.
Because marketing is customer-centric and values-based, all marketers must have a thorough understanding of their audiences to succeed. To achieve this insight, you'll need to identify your target audience in the first place. It's best to learn about your respondents in their own words, so you should use a combination of online surveys and target market research to determine your ideal customers.
The two new members add 40+ years of combined of technology and startup experience to the company.
In recent years, low engagement has become a prevalent issue amongst loyalty programs. This is likely because consumers are spending a large portion of their time online and are heavily occupied with apps, games, and other types of media. That means many loyalty programs need new, more creative ways to compete for consumers’ time and keep them engaged with their brand. Online surveys have quickly become a popular solution to this challenge.
Business-to-business marketing is often seen as fundamentally different to consumer marketing. Both are a hard slog in the face of tough markets, but B2B can feel particularly frustrating, especially when you’re trying to establish a brand. Classic B2B tactics often seem overplayed and non-differentiating – you’re traveling the same road your competitors are. Are consumer marketers having all the real fun?
The second version of the ResTech landscape is finally complete. When we launched the first iteration of the scape, we couldn’t have imagined the attention it would receive and the collaboration it would generate.
Moving from individual contributor to a manager is no small shift. You’ve come this far in your career. You’re a recognized expert in your organization. Now, you’re embarking on something new, something exciting and, perhaps, a bit scary
Do you ever wonder how great research comes together? Without quality sample, decisions made all around us by Fortune 500 companies, financial institutions, universities, and more could be bad decisions. High-quality sample allows businesses to make the best decisions possible for their customers, their investors, and their bottom line.
Loyalty programs are an excellent way to gain repeat customers and better understand their purchase habits and brand affinity.
Global data and analytics company uses the Cint platform to adopt a streamlined approach to sample operations and data collection
With Cint, GfK optimised its operations and datacollection supply chain to facilitate faster delivery of insights and analytics to customers.
While DIY market research was already on the rise pre-pandemic, recent events have catapulted DIY solutions and techniques to new levels.
Using Impact Measurement, Wunderkind measured digital campaign success and optimised media performance (as well as cost) in real-time.
This month we’re shining the spotlight on India, featuring one of our Senior Customer Success Executives, Rohit Tiwari.
Consumer behaviour is changing, with a clear affinity toward moving transactions online – and this trend is likely to continue for market research.
Run your market research instantly with no minimum fees, zero commission fees, no commitments or contracts – Just pay as you go!
The now economy and consumer technology advances which allow a “faster-than-light” value chain are just a couple of things driving the need for speed across all industries. Market research is no exception.
Have you heard the news? Our new brand launched today, illustrating our commitment to innovation and our promise to accelerate digital transformation in the market research industry.
Cint, the technology platform that accelerates insight gathering in marketing research, today announces that it has come together with programmatic sample company, P2Sample.