Ariel Madway, Associate Director, Marketing Events on the upcoming events season
From London to Malaga and Cairns, Ariel Madway takes us on a journey through Cint's busy events season, her planning inspiration and what she's most excited about.
BlogIndustry Trends
Celebrating International Data Protection Day with Caroline Tahon, DPO at Cint
On the 28th of January every year, the importance of personal data, and of Personal Identifiable Information (PII) is celebrated across the world on Data Protection Day.
Unwrapping the festive magic with CintSnap: A look into consumer feelings around Christmas ads
Our most recent CintSnap takes a festive peek into the sentiments the UK public to unveil their thoughts on this year's Christmas ads. Join us in unwrapping the findings and discovering what makes these ads a seasonal staple for UK consumers.
Influencers, Inspiration, and Inflation: Key topics driving holiday shopping habits in 2023
The build up to the holiday season is almost palpable, Christmas lights illuminate city centers and cheese fondue and mulled wine start popping up on the menu. We pull out our coziest socks from the attic storage and gear up for hours of Home Alone movie marathons and engage in another big part of the yearly tradition - gift giving.
CintSnap delves into Black Friday and Cyber Monday shopping trends
As Black Friday and Cyber Monday (BFCM) sales continue to skyrocket and dominate global retailer revenues, Cint takes a deeper look into consumer behaviors in the US, UK, Canadian and Australian markets, and the shopping habits that drive this highly anticipated shopping season.
Answering your questions: what does it take to build a new platform?
Innovation is in our DNA, and our mission has always been to bridge the gap between real people and organizations striving to understand and serve them. With this in mind, we’ve embarked on an exciting journey of transformation – building a new platform that will redefine the way our customers can access and leverage consumer opinions and data.
5 pillars to success: In conversation with Jimmy Snyder, VP, Trust and Safety, Cint
Jimmy oversees an operational team focused on creating and implementing quality-related programs and policies. He shares how the team helps to ensure a healthy and efficient market research ecosystem.
Working to deliver best-of-breed consumer intelligence
John Brackett is Director of Product, working across supply, respondent experience, and trust and safety. Here he outlines some of the actions being taken to optimize one of the world’s largest digital marketplace for research sample.
Lower interview lengths aren’t just good for everyone – they’re GREAT!
Longer interview lengths are simply more challenging for respondents to complete, especially when a growing number of participants are attempting to take surveys from their mobile devices.
As online survey respondents change, researchers must adapt
Research conducted by Lucid (a Cint Group company), Dynata, Kantar and Toluna in conjunction with the MRS shows that the makeup and attitudes of survey respondents are continuing to change year over year.
How ResTech Enables Data-driven Knowledge without Sacrificing Privacy
As we learn more about how powerful “big data” has become, the need for enhanced data privacy is growing rapidly. However, advertisers, researchers and others who rely on understanding specific online audiences find themselves in a conundrum: how can we study the opinions, sentiments and behaviors of people without sacrificing their privacy?
How to improve gender inclusivity for survey participants in market research
Traditional research tends to categorize groups to gain clearer demographic data. But what happens when people don’t fit into the gender categories we’ve come to rely on?
Rise of the Machines: Programmatic Pricing is the Future of Sample
“Sample” is a simple word that is intrinsic to all the moving parts that are involved in research. The truth is, sample is not so simple.