How data-driven decision making is revolutionizing industries
A conversation with France Lasnier, SVP, for UK, France, Central Europe and Louis Nix, Senior Analyst, Product Operations, on the importance of a data-driven approach for companies.
BlogThought Leadership
How Cint keeps your data safe — and secure
A conversation with Cint experts Dhruv Mathur, Vice President, Information Security and Caroline Tahon, Data Protection Officer, on keeping data as safe and secure as possible.
The Market Research Industry Isn’t Focusing Enough on Data Ethics; How to Solve It
Lindsay Fordham, SVP Product at Cint shares her thoughts on ethics in our industry
Advanced Strategies: Market research data for strategic excellence
We delve into techniques and strategies used by big-hitters for leveraging market research data.
International Women’s Day 2024. Cint’s Women in leadership share their career insights
To celebrate International Women's Day, we asked some of our incredible women in leadership share their best career advice.
Celebrating International Data Protection Day with Caroline Tahon, DPO at Cint
On the 28th of January every year, the importance of personal data, and of Personal Identifiable Information (PII) is celebrated across the world on Data Protection Day.
Embracing gender inclusivity: Empowering market research with accuracy and impact
Vishal Bhat – Program Manager, Susi Lindner – Vice President, and Sonali Kaushal - Senior Manager at Cint discuss the importance of being inclusive in language around gender.
Working to deliver best-of-breed consumer intelligence
John Brackett is Director of Product, working across supply, respondent experience, and trust and safety. Here he outlines some of the actions being taken to optimize one of the world’s largest digital marketplace for research sample.
Cint found to have best sample quality in two independent studies
In the past few months, two independent studies found that Cint had the highest-quality sample for both consumer and B2B respondents.
Cint explores global views on “Convenience versus Fatigue in a Digital World”
Cint recently used the power of its Insights Exchange to explore a topic that's affecting everyone around the globe: balancing the convenience of online activities with overall online fatigue.
We write for Greenbook about boosting efficiency by bridging the automation gap
With market research processes speeding up all the time, the pressure on insights professionals is increasingly acute.
Cint weighs in: what does 2022 hold for the consumer insights industry?
This is the time of year when the market research industry looks into its ‘crystal ball’ to see which trends, technologies, opportunities and challenges the coming year looks set to have in store.
Cint releases paper on how connected data can boost consumer understanding
How can you gain holistic consumer understanding in today’s ecosystem? Connected data! With data coming in from so many directions, this concept can be a steep proposition for some.
How Cint became the market research data collection “backbone” for Amplified Intelligence
We sat down with the Amplified Intellegence's CEO and Founder, Karen Nelson-Field, Ph.D. to chat with her about how they are working with Cint to help drive innovation and quality, while also meeting demands for efficiency and speed.
We write for Greenbook on automating the data collection process
Earlier this year, we released an in-depth white paper “Transforming data collection without paralysing your insights business,” which covered critical considerations for successful insights automation.
How to improve gender inclusivity for survey participants in market research
Traditional research tends to categorize groups to gain clearer demographic data. But what happens when people don’t fit into the gender categories we’ve come to rely on?
Accommodating for changes in online survey supply and demand
Recent trends and marketplace dynamics have shown us that short and sweet are not just desirable, but rather have become increasingly essential.
GRIT Forum 2021: Positive outcomes for the changing insights landscape
Every few months, the market research and insights industry professionals wait for the release of the latest Greenbook GRIT report, which keeps its finger on the pulse of what’s going on in our dynamic space.
Upcoming events explore the state of data quality in the consumer insights industry
Improving data quality for better consumer insights is an ongoing conversation in the market research industry.
Six years later: Cint’s five future-proof panel investments for representativity, diversity and engagement
Exactly six years ago, JD Deitch – now our COO at Cint – wrote an article for Greenbook called The Future of Panels: Five Investments Needed to Improve Participation and Reduce Bias.
Busting myths surrounding programmatic sample and data quality
Programmatic sampling is the automated buying and selling of sample, where sample buyers and sellers meet in a marketplace environment to conduct transactions. In programmatic sampling, APIs are used to connect and match a seller's panel and respondent profiling data against the buyer's survey needs.
Transforming and automating data collection without paralysing your business
Consumer behaviour, global crisis and increased demands for speed have changed the paradox for market research. Research itself must become more granular, personal and sophisticated, delivering robust, quality, actionable insights...
Equality does not exist without opportunity – Women at Cint speak up for International Women’s Day 2021
To expand on some thoughts for International Women’s Day, we interviewed Cint women working in different roles and different countries around the world.
Connected data, consumer understanding, and the need for scale, consent and automation
We live in a connected world. As more people turn online for their daily activities, the trajectory of available digital behavioural data steepens.
Connected data, digital transformation trends and the market research technology to bring it all together
Earlier this month, our EVP of Enterprise Solutions participated in an insightful panel discussion during the Datamatics online session, “Connected Data for Insights with Impact.”
Market research automation rises in importance: we write for The Research Society
The market research industry is leaning on the increased use of automation to meet specific demands for value, quality and speed.
Cint writes about digital transformation for Research Live and the Insights Association
Decades in the industry have shown us one thing is clear: evolution should be norm for the insights industry.
Research the growing Esports audiences with Cint
There’s a powerful, growing group of people around the world playing – and watching – Esports and video games. Cint can help you research them.
Research World: Smart guide to changing Tracker Studies
As consumers completely change the way that they are behaving and, often, the way they are feeling, many market research companies are seeing the need to change their tracker studies.
Research Note #4: Is Respondent Quality Declining During COVID-19?
Every sample supplier says they take steps to ensure quality. What they do varies considerably, however, in both form and substance.
Ghost completes impact quality: we write on fraud for Research Live
In a market research ecosystem, data quality is paramount. Many factors, such as fraud, have an impact on quality outcomes.
Research Note #3: Moving Your Offline and F2F Research to the Internet?
The current COVID-19 crisis has effectively halted in-person research. Whether you’re a client-side researcher who still needs these insights or a market research agency whose business has been curtailed, there are now opportunities to move this work online.
WIRe Webinar this week: Accelerating careers in market research (even in times of crisis)
Many of us are experiencing our day-to-day jobs in wholly different ways right now and, for many, career paths may have been temporarily interrupted or changed.
Research Note #2: Is COVID-19 impacting Market Research Supply and Demand
As the largest of the industry’s sample exchanges, we have the enviable position of being able to witness the ebb and flow of market research supply and demand.
Research Note #1: Monitoring changes in Consumer Behaviour due to COVID-19
The impact of the new coronavirus (COVID-19) pandemic is expected to be massive and global. While market researchers have experienced previous crises, they are all unique in impact and thus impossible to predict.
In times of adversity, stability in Market Research is vital
Change is about all we can depend on right now. Hour to hour, minute to minute, change is happening faster than we’ve ever seen before. Consumers are shifting behaviour at record speed.
Coronavirus Pandemic: Response Rates, Participation, and Measurement in Market Research
As the world begins to truly confront the magnitude of the Coronavirus pandemic, perhaps the one thing we can be sure of is that the lives of millions — perhaps even billions—of people will be disrupted.
Cint’s Indie Blackwell on Best Practices for #WFH (Working From Home)
Many companies are now facing a situation in which employees will potentially be working from home if they aren’t already. Remote management is hard at any given time but especially when we have potential situations like COVID-19 causing panic, uncertainty and disruption to our personal and professional lives.
Cint writes for Greenbook about market research resolutions we need to keep this year
Cint's COO JD Deitch writes for Greenbook about how we all need to work together to set the market research industry up for success.
How can you battle fraud through innovation? Cint outlines its approach in Greenbook
Cint’s Oscar Carlsson writes about challenges surrounding data quality that the market research industry continues to face in his latest article for Greenbook.